Exporting Mode of Harajuku

Japan has inspired lifestyles through electronic products they produce: the walkman to the car. They also inspired the fashion world since the 1970's when Hanae Mori, Kenzo Takada, Issey Miyake, Yohji Yamamoto and Rei Kawabuko, to mention a few names, leave their country and settled in Paris.Fascination with the world in Japan has not gone so far. Kimono repeatedly a source of inspiration, and geisha and their makeup is unique, up to the world of animation (anime) and comics (manga), which not only inspired the style of dress, but also makeup and hair. When Spirited Away won the Oscar award, the name of Hayao Miyazaki's anime gained recognition as the maker of the world. And this suggests that Japanese anime can be accepted outside his own country.

When the designers that make an impact on the world through design is thick with the aesthetics of their home country, Hanae Mori, for example, using a kimono as a basis for developing a Western-style evening dress or artist Takashi Murakami sculpture and print using the motif of cherry blossoms on a Louis Vuitton bag in Japan also have young children who are very fashion conscious.They do not just want to be a follower, but create their own style. Young people as they actually exist in any place, to those who dare to step outside the mainstream. However, in Japan, where people are very obedient to the rules of communal, the option to have their own style must be taken with a strong awareness to be yourself.

"Supermarket of Style"

The place is often referred to as a place where young people congregate is the Harajuku district in Tokyo. In that area there is a long road that is very popular, Omotesando. Here lies the stores branded fashion goods, such as Gucci, Zara, and children's toy store in Japan's most famous, Kiddieland.Because it became very famous Omotesando where young children congregate and express themselves on a Sunday when the road was closed to vehicles. Along the road we could see groups of young people in their group makeup. There is a stylish gothic, punk, biker, and so on.Harajuku area is so well known that Gwen Stefani Harajuku Girls put the song in his first solo album, Love, Angel, Music, Baby. Stefani uses four dancers dressed in her video clip in hopes of representing her Harajuku street style.

One style of dress which, according to Ted Polhemus, an analyst with the style of dress and lifestyle of the streets, from young Japanese who affect the world is what is called the Supermarket of Style.This style emerged from Japan in the early 1990s in which the street from the Western style of dress and at least 50 subcultures West for 50 years has become an obsession and source of their inspiration.

The obsession with Western-style street subcultures, it also appears in Omotesando on a Sunday sektiar 10 years ago. By bringing a tape recorder, a group of young people to play the songs from Saturday Night Fever and they dance in pairs on the road which was closed to commercial vehicles. They dress up in fashion in the 1950s with the dress along the middle calf combined skirt and cardigan kloknya widened, in red and white.In another corner, a group of young women dyed their hair in different colors and dominant black eye makeup, while their bodies are also wrapped a black dress with black boots.

And when now there are young children in Bandung and perhaps also some other cities imitate their counterparts in Japan with a cosplay-a combination of English words costume and play, how to dress in there originally followed the anime figures, manga, video games , the band, and the latter means more people taking temporary costumes-obsessed young people in Western subcultures, this further confirms the world no longer know the limits. Only, if we will continue to be imitators?